● CINÉFRAME — RollingReel 01 · Take 1

CINÉFRAME

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Campaign Film

All Work

Made of Light

Project Type

Campaign Film

Year

2024

Client

Halden Optics

A campaign film for an eyewear maker, built entirely from beams, haze, and silhouettes — a celebration of the way we see.

REC01:00:00:00

2.39 : 1 · Scope

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Project Story

Director’s note

Seeing, made visible

Instead of showing product on a table, we built the campaign around light itself. Haze, hard beams, and silhouetted performers turned every frame into a study of perception — with the product revealed only at the very end.

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Creative Details

Notes from set

Concept

The Idea

Make light the hero, and let the product be the way we notice it.

Concept

The Idea

Make light the hero, and let the product be the way we notice it.

Camera & Light

The Visual Approach

Hard key light, atmosphere, and graphic silhouettes against deep shadow.

Camera & Light

The Visual Approach

Hard key light, atmosphere, and graphic silhouettes against deep shadow.

On Set

The Production

Two studio days, a custom lighting rig, and a movement director on set.

On Set

The Production

Two studio days, a custom lighting rig, and a movement director on set.

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Credits

Made by many hands.

Director

Alex Morgan

Cinematography

Jamie Reed

Production

CINÉFRAME

Client

Halden Optics

Music & Sound

Fieldnote Audio

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